In theory it might sound excessive, but the end result here is slick and highly effective! There are numerous features developed by modern software providers based on artificial intelligence such as data alerts. You can get tastes of the brand by the illustrations, iconography, and … Vertical SaaS providers also have the ability to adapt features according to client demand and industry, and effectively address customer needs within their niche. 8. When looking for a potential SaaS service, value for money is best represented in a service that will meet your needs on a sustainable basis. At first, SaaS providers didn’t come with a complete integration solution. Throughout the three different concepts, we see different shades of blue as the prevalent color. Or watching a 2 minute video? Also, be sure to check out our free illustration gallery for some technology-inspired illustrations. Moreover, more employees than ever feel empowered to perform their jobs better by being able to work with dynamic mobile dashboards and various tools. They went for a non-corporate design, to resemble what the company is itself—a cannabis startup. One of the most disruptive SaaS trends in recent times, platform unbundling is set to dominate the landscape as we move into 2020. I like the Hootsuite dashboardbecause they use icons within a vertical navigation menu. As we look ahead to SaaS marketing trends in 2020, there are significant opportunities for agile companies. B2B SaaS marketing tech continues to grow. 3. Increasingly, companies across sectors operate critical parts of the businesses from their tablets or smartphones. This trend doesn’t apply to SaaS vendors alone. The predominant color is green, and the artist wasn’t afraid of utilizing warmer and colder shades of the color as well. Artificial Intelligence (AI) technologies are becoming more widespread; it's becoming a game-changer worth $15.7 trillion. Illustrations are also a great thing to incorporate into your SaaS marketing strategy: whether you’re looking to create a more fun user experience or creating cool graphics to share on social media. Enter branding. SaaS is taking over the cloud computing market. This SaaS website makes great use of color and messaging. But let’s examine some less known and more contemporary examples that you can look up to. In the first two designs, we can also see bite-sized info about what the company does. Icons are an awesome design prop to think about, since they’re easy to create and very versatile: they work equally well in UX design and for example, social media marketing. The great thing about pencil illustrations is that they are timeless and don’t appear to be out of date. When you visit the page, two things are immediately noticeable. Funnily enough, each of these options takes around the same amount of time. Hence, micro-SaaS.”. SaaS Website Design Trends 1. And for good reason! The result of all this was a complete redesign of their website with some fantastic SaaS illustrations. While you can relax knowing that there is a higher power of market demand working in your favor, remember that you've also got some fierce competition to beat. We’ll be looking at the following design aspects: Starting with your logo, remember that current trends can be a helpful source of inspiration, but never do something just because it’s cool. SaaS website trends in 2020 Putting "you" at the center of it all. That way, when a pre-set goal is met, or when something unexpected happens, you will be notified, enabling you to keep continuous control over your business. good design is an essential part of your SaaS business, 94% of SaaS websites use a light background, customer retention rates are 4 times higher, 85% of customer interactions will be managed without humans, ultimate design trend in the SaaS industry, For your UI projects, we recommend using design systems. Copper:. 9. This will help you use the ideal SaaS … If you’re looking to improve your data analytics processes, in particular, unbundling is unlikely to be the answer. Long gone are the days when technology was a privilege of the few. 2. Our second forecast for SaaS trends in 2020 is Vertical SaaS. Unlike all of the SaaS illustrations we’ve seen so far, this one has an entirely different drawing style. Dec 17, 2020 (AmericaNewsHour) -- The report covers the forecast and analysis of the SaaS Security Industry market on a global and regional level. While this is indeed food for thought, it’s important to remember that not every solution will suit an API-based unbundling business model. But, if you’re not well versed in the world of graphics, you might not recognize some indicators of SaaS logo design. These animations were designed for scenarios around Prospa’s customer dashboard. Overall SaaS spend per company is up 50% in 2020 compared to 2018, according to Blissfully's SaaS Trends Report. Or scrolling through an infographic? That said, in 2020, we expect to see SaaS migrating towards the realms of PaaS (platform as a service) – developments that empower businesses to build custom apps as add-ons to their original services. Apart from the value proposition, CtA and some sort of visual, you won’t see that much on most SaaS landing pages. In our mobile-driven age, we’re free from the shackles of time or geographical location, meaning that people can connect with their peers and remain productive 24/7, 365 days of the year. Shikhar Angirish. To offer you a full and panoramic understanding of the impact software as a service is having on the professional world, here we will dispel the 3 most common SaaS myths – consider them busted: Before we explore our essential software as a service trends for 2020, it’s important to consider what defines SaaS as not only a technological development, but as a working business model. By getting under the skin of your target audience, you’ll be able to evolve your branding while delivering content that meets the needs of your prospective consumers. The SaaS industry’s market capitalization in 2020 is approximately $110 Billion and is expecting a growth of 14.5% in the next year. Number nine on our essential list of SaaS industry trends is centered around the topic of mobile. As a business owner looking to hire a freelancer, the first two places you’d probably go to are Upwork and Fiverr. One such trend is the use of artificial intelligence (AI). All Rights Reserved ManyPixels PTE LTD 2019-2020. Astonishingly low figures by all accounts. Obviously, the trend is geared towards immaculate pages with crisp SaaS fonts that are easy to read. Sometimes having only a couple of focal pieces of content can significantly improve the user experience. Few industries are growing as fast as SaaS (software-as-a-service). 7. SaaS companies have gone a bit overboard with the use of illustrations in recent years. In addition to exploring pricing policy, product model, and mobile-optimization, expanding your branding must become a top priority for 2020. If you are looking to invest in a cloud vendor’s services, you should ask the following questions beforehand to ensure a seamless integration: One of the most effective ways to serve the needs of your target audience is through equal measures of inspiration and education – and as more SaaS providers tap into this mentality, we expect thought leadership will become a prominent software as a service trend in 2020. 6. The industry’s rapid rise means that more players are entering the arena, and new product innovations are emerging with the passing of every month. Knowing what your competitors are doing is critical, as it allows you to keep your design relevant (and good design is an essential part of your SaaS business). These SaaS statistics will give you an overview about what is SaaS, the importance of using SaaS … Here is another example of a soft illustration being utilized correctly as a landing page: An example of a type of illustration that’s very much one of the SaaS design trends of 2020 is that of Prospa. These more niche, more “miniature” SaaS offerings could prove increasingly valuable to businesses across industries in 2020, which means we can all expect a host of fresh micro-SaaS innovations over the next 12 or so months. For instance, users can pay for software on a monthly or yearly basis. Hubspot, Mailchimp and Box are just a few … Here are some examples we particularly liked: Clubhouse, for example, used a simple two-color purple and white palette. Can this provider also integrate the legacy systems I use? As this idea of embracing real time conversations … But at the same time you may have dozens of custom features and it’s not easy cramming them all into one navigation. Marketing Trends 2020: A Significant Opportunity. What we can say for certain is that these companies utilized their color usage brilliantly. The likes of Salesforce and Box have recently launched PaaS-centric services in a bid to hold a strong market share in their niche, and we expect to see this SaaS trend become all the more prevalent this coming year. The enhanced features, functionality, and ability to customize will enhance your overall business agility, giving you more time and creative space to innovate and focus on your core commercial initiatives. Is my data protected while the integration process is worked through? Of course, not all of them will make sense to your SaaS business, but if you’re stuck on design inspiration, this ultimate 2020 SaaS trends list can be a helpful resource to get your ideas flowing. Well, SaaS itself is trending. 1. By offering flexible price points, it has been easy for vendors to drive revenue. Most SaaS Websites Are Mobile Responsive We live in a mobile world. A few other interesting SaaS web design trends to note are: light backgrounds (it’s not really a trend, but perhaps even a standard as 94% of SaaS websites use a light background) and positioning the logo in the top left corner (same survey sho… Whereas Horizontal SaaS focuses on clients across any sector and industry, Vertical SaaS is completely customizable, targeting clients within specific industries and supply chains. The two cornerstones of a user-friendly UI are a clear value proposition and an actionable CtA. Some companies may want to migrate all their data to a cloud platform, but many actually would rather harmonize it with their already existing infrastructure in order to improve it – and this is where the problem lies. In this piece, we propose that a great way to do that is through quality and effective design. If you want to take it up a notch and make it more SaaS-appropriate, try creating animated icons. Today, most companies are in the process of implementing various business intelligence strategies, turning to SaaS BI tools to assist them in their efforts. With the explosion of SaaS solutions and adoption by the market, the need to integrate them into an existing business system appeared. “Software as a service” (SaaS) is becoming an increasingly viable choice for organizations looking for the accessibility and versatility of software solutions and online data analysis tools without the need to rely on installing and running applications on their own computer systems and data centers. Pencil illustrations bring us back to our beginnings when we drew things on paper as kids. … Borrow some web design tricks and marketing tips from these impactful SaaS websites… The good news in that respect is that in 2020, the prevalent trends for SaaS logos are minimal or font-based design. Companies spend an average of $2,884 per employee on SaaS (more than they spend on laptops or computer for employees), and as more industries adopt SaaS, … Of course, making your web page optimized for mobile devices is another big must - customer retention rates are 4 times higher with people who use SaaS applications on their smartphones. For this reason, we compiled several SaaS trends to prepare you for the curveballs that the industry might throw at your business. ; About 80% of SaaS websites have a call to action in the website hero section. Micro-SaaS products are usually complementary add-ons to existing platforms or developments, created with the aim of improving a missing feature or enhancing an existing SaaS product. The seventh in our definitive rundown of SaaS trends comes in the form of policy. In this particular case, the artist went with a three-color design, having a dark blue background together with a custom-made white font. To clarify the meaning of micro-SaaS in a nutshell, here is a definition of the concept explained by Storemapper’s Tyler Tringas: “A SaaS business targeting a niche market, run by one person or a very small team, with small costs, a narrow focus, a small but dedicated user base and no outside funding. While it’s important to remain abreast of this most vital of SaaS industry trends, before looking at unbundled services or offerings, you must consider whether doing so will work for your enterprise and its ongoing commercial goals. Design Resources, Graphic Design. Studies show that 98% of SaaS businesses earned positive results from making core changes to their pricing policy. New tips, trends and insights from the world's leading enterprise cloud ecosystem in sales, service, marketing, community, analytics & apps. Marvel:. Some might say that these colors represent trust and something that is of high-quality or luxurious. We are in the midst of a portable age, and as more innovative software developers wise up, the mobile-first mindset will serve to shape the future of SaaS. More importantly, they can really improve customer experience, since they make a simple and memorable way of explaining how SaaS solutions work. SaaS is a software distribution model that offers a lot of agility and cost-effectiveness for companies, which is why it’s such a reliable option for numerous business models and industries. Almost everyone today has a subscription of Netflix or … Like any innovative and invaluable industry on the rise, large numbers of players begin to enter the arena, saturating the market and intensifying the competition – which means in 2020, and beyond, SaaS companies will have to find new ways to innovate, offer value, and connect with new prospects. This is the epitome of what we call minimal design. Unlike the previous design, this one has the logo before the company name rather than after it. By taking stock of these essential SaaS industry trends for 2020, you will win tomorrow's digital battlefield, pushing yourself ahead of the competition. From Dev expanding into ops and QA, to … This makes them an excellent choice for any artist who wants to change up their usual style. Notice how all of the colors and drawings are very soft and subtle. For example, Shopify released. Above all else, these inspiring trends in SaaS are a testament to the enduring future of the industry and our increasing societal demand for robust software-centric solutions across the board. SaaS stands for “software as a service”. SaaS trends shaped by the pandemic in 2021 include rising market demand, increasing opportunity for vertical SaaS solutions, and emerging operational challenges for SaaS companies. Today, Artificial Intelligence is all over the place – it made the top 3 of our list of our business intelligence trends for 2020 – and next year, it’s expected to make some serious waves. Since it is often easy to lose track of what really matters when so many KPIs have to be monitored, an online reporting tool will safely keep an eye on your data and anticipate any fluctuation and change – and alert you when it veers off course. In the following examples, purple and dark blue are dominant colors. A few other interesting SaaS web design trends to note are: light backgrounds (it’s not really a trend, but perhaps even a standard as 94% of SaaS websites use a light background) and positioning the logo in the top left corner (same survey shows this is a very convincing 98% of SaaS websites). Furthermore, incorporating the latest and hottest web design trends will ensure your website … Half Of The SaaS Brands Use A Live Chat Tool The rise of live chat and conversational marketing has been a fascinating trend to watch. The difference being that this illustration type is a lot more detailed, comprised of different colors, shades, and small interesting details. All signs indicate that this coming year is going to be an interesting, trendsetting year for the trends in SaaS industry. 2019 was a breakthrough year for the SaaS world in many ways. This is where you’ll keep links to all your tools, features, and individual charts/data. PaaS offerings are, by their very nature, robust, flexible, and accessible which means you will be able to scale your business more easily by using a platform as a service. They combine the bold text with a playful illustration, but to make it even clearer what it is they do, they also** highlighted the most important part of the text**. As we can see from this Google Trends report, search queries for “SaaS” are going up and up. By the year 2022, experts project that around 72.6% of the world's population will browse the internet using their mobile devices. HotJar is a superb one. The decision to outsource a task as creative as graphic design is never easy. And the simplified version with the letter “C” makes a terrific alternative: it resembles a button and features the first letter of their actual service (customer/client relationship management). February 11, 2020 By Sage Duvall 5 Comments. Being competitive in the SaaS industry means creating the best user experience and building a brand image that inspires trust in your customers. There’s so much to say about this superb example of rebranding, so be sure to check out the case study behind the logo! Ready to tackle your next SaaS redesign or simply want to start from scratch? Check out some of the exciting resources below: Whether you’re a micro-SaaS or a more established business owner looking to freshen up your company’s look, we hope these trends get your thinking on the right track! Frame.io:. Let’s take a look at the 10 business intelligence buzzwords that will be present in the BI world in 2021. But, as the landscape becomes competitive with more SaaS startups competing for the attention of savvy businesses like yours, there will be far more SaaS resources available in the form of videos, interactive apps, blog content, eBooks, and digestible whitepapers. In this particular case, the artist played with shades of blue to create a really cold 3D effect. Some examples are healthcare analytics software, retail analytics, or modern logistics analytics. Every SaaS website, no matter the niche, needs to do one thing well — convert visitors to users. The truth is that SaaS products are intrinsically cool anyway! In turn, this will make software as a service even more widely accessible while offering businesses a wealth of new information about the industry, making it all the more transparent as a result. Another thing that must be mentioned is the font type and placement. The 8 Biggest SaaS Trends of 2020. Illustrations aren’t just beautiful. Since the main focus of these types of SaaS logos are the company names themselves, choosing the right fonts is essential. Take a look at this gorgeous illustration by Tubik Studio: To quote the design studio: “It’s a page that helps artists and their clients easily find each other and together make the world even more beautiful.” And we couldn’t agree more, the hero illustrations, autumn vibe & colors and overall design all look amazing. Typically, micro-SaaS businesses are run by a small team, sometimes even by one or two people. Even if figures diverge somewhat, the many forecasts conducted on SaaS industry trends 2020 demonstrate an obvious reality: the SaaS market is going to get bigger and bigger. The most common use of course are chatbots, which provide a simple and effective customer service solution. You want your CRM to be simple and easy to use, and Copper’s logo conveys this message perfectly. Let’s see how it is different from other business models, and why it is the best … The first of our most impactful trends in SaaS is of the autonomous, self-learning variety. 4. Unbundling is a term used in reference to the growing list of startups that provide software-based solutions packaged in the form of an API (application programming interface) rather than a typical 'full-featured' platform. Every business—depending on its size, sector, and culture—has a specific set of needs, which means that today’s vendors are beginning to realize that not all of the functionality on their platforms suits every prospective client or customer. Companies who are looking to benefit from specialization are finding Vertical SaaS to be a cost-effective, industry-specific option that allows them to refine the customization of certain features. Let’s take a look at other estimates, trends, and statistics that indicate how much we’re pivoting to SaaS solutions. With a new year on the horizon, in this article, we’ll explore 10 essential SaaS trends that will stand out in 2020. Of all the developments currently in the pipeline, these 10 SaaS industry trends, in particular, are showing signs of standing out as the most significant in 2020: “Customers won’t care about any particular technology unless it solves a particular problem in a superior way.” – Peter Thiel, co-founder of PayPal, one of the planet’s biggest SaaS providers. Intercom:. The designer used a sans serif font (something prevalent in minimal designs) and inserted the logo as part of the graphics as well. It was indeed better for the SaaS developers not to reinvent the wheel, and to win some precious time and resources relying on third-party APIs. However, videos help you process information much quicker than is the case with text or images. This has resulted in some magnificent designs, some of which we’ll share below. Before we dig any deeper into our top ten SaaS industry trends for 2020, let’s dispel some common myths surrounding the industry. Within business scenarios, artificial intelligence (as well as machine learning, in many cases) provides an advanced degree of responsiveness and interaction between businesses, customers, and technology, driving AI-based SaaS trends 2020 onto a new level. Still, it can prove to be a significant boost for your agency. Artificial intelligence is progressing rapidly and will likely take on a much more dominant role in several different areas. They attempted to show the connection between the brand and the retailer, and they did a fantastic job. However, this doesn’t just go for your direct competitors: there are a number of cool design trends in the SaaS market that you should be aware of. 5. And according to Gartner, the global public cloud service market is projected to grow significantly in 2020 and beyond. By reviewing every aspect of platform pricing, a host of companies across niches have grown their audience, connecting with a broader demographic of consumers. By Sandra Durcevic in News, Dec 11th 2019. Font-based logos, also known as wordmarks or logotypes, are logos that focus on a business’ name. SaaS spending vs overall IT spending Though global IT spending might be … 33 examples of beautiful SaaS websites. Software vendors are well-aware of branding-based SaaS market trends, pushing the envelope in terms of their marketing and promotions as a result. Web designers have gotten amazingly inventive while maintaining the sites operative and clean of clutter. Today, Software-as-a-Service (SaaS) solutions are part of nearly every business workflow. In 2018, the company wanted to revolutionize its brand identity and create a dynamic new visual system. That failure served to complicate the work and caused them to disappoint their customers as a result. The top 8 SaaS marketing trends to keep an eye on in 2020 are (click the link to jump straight to that trend): Feature Marketing Will Rise in Popularity. However, more and more SaaS vendors tend to provide greater integration capabilities instead of redirecting their customers to third parties. Asking for email vs. booking a demo. In this discussion of SaaS trends … The Best 10 SaaS Websites Design 1. Stripe:. An excellent example of a clean landing page is Blackbird. Now that we’ve explored the key characteristics of software as a service innovations, it’s time to delve into the top SaaS trends in 2020. AirTable:. That’s why we’re looking at top SaaS design trends in 2020 that you should consider when designing for your business. Artificial intelligence is positioned to disrupt the SaaS landscape in a variety of ways, improving the key characteristics of the SaaS model across the board. Their actual value proposition is under the large title ‘We’ve been expecting you’. This results in more flexibility and upselling opportunities, and lower customer acquisition costs. The two cornerstones of a user-friendly UI are a clear value proposition and an actionable CtA. For example, it’s proven to be a great solution for detecting potential security threats in cloud computing. Make sure you keep this in mind in 2020. That’s why in SaaS web design the value proposition should be the first thing you see. As part of the project for Prospa, the artist created these animated green state icons. Gartner predicts that the service-based cloud application industry will be worth $143.7 billion by 2022—a level of growth that will shape SaaS trends in 2020. SaaS industry trends aren’t showing any signs of slowing down, and innovative SaaS solutions will only continue to grow in the coming years. As more companies migrate towards a cloud-based, data-driven existence, the scope for offering practical software innovations will continue to rise, and rise, and rise. 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